Journal of Business and Retail Management Research Volume 12 Issue 2 (January 2018) Issue citation and reference package ======================================================================== 1. Brand perception across cultures: A comparative study of Skoda's brand characteristics in Poland and the United Kingdom Authors: Justin Beneke Published: 19 Jan 2018 Article URL: https://mail.ijmcs.co.uk/details&cid=330 References: Aaker, D. (1991) Managing brand equity: Capitalizing on the value of brand name. New York: The Free Press. Aghekyan-Simonian, M., Forsythe, S., Kwon, W.S. & Chattaraman, V. (2012) The role of product brand image and online store image on perceived risks and online purchase intentions for apparel. Journal of Retailing and Consumer Services, 19, (3), p.325-331. American Marketing Association [online]. Available:  https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=B [Sept 19th 2016].  Anwar, A., Gulzar, A., Sohail, F.B. & Akram, S.N. 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