{
    "journal": {
        "title": "Journal of Business and Retail Management Research",
        "acronym": "JBRMR",
        "issn_print": "",
        "issn_online": "2056-6271",
        "doi_prefix": "https://doi.org/10.24052/JBRMR/"
    },
    "article": {
        "id": 563,
        "title": "Defining Pop-up Stores",
        "abstract": "Purpose of the research: The purpose of this paper is to define pop-up stores. Design/Methodology: Adopting an exploratory research design, semi-structured interviews and field observations were undertaken with brand managers of different types of pop-up stores and at different industry levels in Lebanon. Results/findings: A pop-up store is guided by a clear strategy to meet specific objectives using available resources. Research findings highlight a clear distinction between pop-up stores developed by newly established brands and mature brands in terms of purpose and function. The two brand classes can each manifest in four types of pop-up stores: pop-up as a distribution channel, pop-up as a communications channel, pop-up as a distribution and communications channel and pop-up complementing a distribution channel. Practical implications and conclusions: This study qualitatively explores brand managers’ understanding of pop-up stores, their perceptions and their uses in the Middle Eastern market; a market that hasn’t yet been explored in academic research related to these types of stores. It presents, defines and contextualizes a pop-up store and anchors it among new types of retail formats.",
        "keywords": [
            "pop-up stores",
            "pop-up retailing",
            "ephemeral retailing"
        ],
        "doi": "",
        "url": "https://jbrmr.com/details&cid=563",
        "pdf_url": "https://jbrmr.com/cdn/article_file/2021-10-30-10-31-25-AM.pdf",
        "volume": "Volume 16",
        "issue": "Issue 01",
        "issue_id": 49,
        "issue_published_month": "2021-10-01",
        "published_date": "2021-10-30",
        "online_first_status": "no",
        "online_first_date": "",
        "history": {
            "received": "",
            "revised": "",
            "accepted": ""
        },
        "declarations": {
            "funding": "",
            "conflict_of_interest": "",
            "data_availability": "",
            "author_contributions": ""
        },
        "notice": {
            "type": "none",
            "text": ""
        },
        "metrics": {
            "views": 596912,
            "downloads": 232,
            "citations": 4
        },
        "authors": [
            {
                "name": "Ghalia Boustani",
                "organization": "UFR 06, Paris 1 Panthéon Sorbonne, Paris, France",
                "country": ""
            }
        ],
        "supplementary_materials": []
    }
}