{
    "journal": {
        "title": "Journal of Business and Retail Management Research",
        "acronym": "JBRMR",
        "issn_print": "",
        "issn_online": "2056-6271",
        "doi_prefix": "https://doi.org/10.24052/JBRMR/"
    },
    "article": {
        "id": 321,
        "title": "Hostess brands inc.: A case study",
        "abstract": "        Hostess Brands, Inc. served as the largest manufacturer and distributor of baked goods products in the United States for decades.  Throughout numerous mergers and acquisitions, the company’s growth resulted in a series of problems leading to bankruptcy.  The three key problems included high legacy costs, shrinking profits, and significant, long-term debt.  This research is a case study utilizing Gilbert’s Behavioral Engineering Model to evaluate the issues that led to the bankruptcy of Hostess Brands, Inc.",
        "keywords": [
            "Case study",
            "human performance technology",
            "instructional design",
            "business process improvement"
        ],
        "doi": "",
        "url": "https://jbrmr.com/details&cid=321",
        "pdf_url": "https://jbrmr.com/cdn/article_file/content_58549_17-10-04-22-09-59.pdf",
        "volume": "Volume 12",
        "issue": "Issue 1",
        "issue_id": 30,
        "issue_published_month": "2017-10-01",
        "published_date": "2017-10-05",
        "online_first_status": "no",
        "online_first_date": "",
        "history": {
            "received": "",
            "revised": "",
            "accepted": ""
        },
        "declarations": {
            "funding": "",
            "conflict_of_interest": "",
            "data_availability": "",
            "author_contributions": ""
        },
        "notice": {
            "type": "none",
            "text": ""
        },
        "metrics": {
            "views": 560419,
            "downloads": 60,
            "citations": 0
        },
        "authors": [
            {
                "name": "Kimberly J. Flanders",
                "organization": "Indiana University of Pennsylvania",
                "country": ""
            }
        ],
        "supplementary_materials": []
    }
}