253 Big Five Personality Dimensions are considered important to understand how consumers behave and tend to prioritize aspects in a retail business environment. This research provides evidence of how the Big Five Personality Traits, including Extraversion, Agreeableness, Conscientiousness, Neuroticism, and Openness, are positively correlated to Customer Empowerment or a “state of empowerment” perception, and how dimensions of Conscientiousness, Agreeableness, and Neuroticism have a significant relationship with a State of Empowerment promoted among consumers. For such purpose, this research uses a multiple regression analysis and data of consumers around the world who have experienced face-to-face interactions in the retail industry. https://jbrmr.com/details&cid=253 https://jbrmr.com/cdn/article_file/i-26_c-253.pdf Volume 11 Issue 2 26 2017-01-01 2017-01-29 no Customer empowerment customer satisfaction retail Big Five Personality Dimensions none 563867 87 0 Javier Castillo SMC University, Switzerland, USPG Business School Universidad San Pablo de Guatemala