{
    "journal": {
        "title": "Journal of Business and Retail Management Research",
        "acronym": "JBRMR",
        "issn_print": "",
        "issn_online": "2056-6271",
        "doi_prefix": "https://doi.org/10.24052/JBRMR/"
    },
    "article": {
        "id": 253,
        "title": "The relationship between big five personality traits, customer empowerment and customer satisfaction in the retail industry",
        "abstract": "Big Five Personality Dimensions are considered important to understand how consumers behave and tend to prioritize aspects in a retail business environment. This research provides evidence of how the Big Five Personality Traits, including Extraversion, Agreeableness, Conscientiousness, Neuroticism, and Openness, are positively correlated to Customer Empowerment or a “state of empowerment” perception, and how dimensions of Conscientiousness, Agreeableness, and Neuroticism have a significant relationship with a State of Empowerment promoted among consumers. For such purpose, this research uses a multiple regression analysis and data of consumers around the world who have experienced face-to-face interactions in the retail industry.",
        "keywords": [
            "Customer empowerment",
            "customer satisfaction",
            "retail",
            "Big Five Personality Dimensions"
        ],
        "doi": "",
        "url": "https://jbrmr.com/details&cid=253",
        "pdf_url": "https://jbrmr.com/cdn/article_file/i-26_c-253.pdf",
        "volume": "Volume 11",
        "issue": "Issue 2",
        "issue_id": 26,
        "issue_published_month": "2017-01-01",
        "published_date": "2017-01-29",
        "online_first_status": "no",
        "online_first_date": "",
        "history": {
            "received": "",
            "revised": "",
            "accepted": ""
        },
        "declarations": {
            "funding": "",
            "conflict_of_interest": "",
            "data_availability": "",
            "author_contributions": ""
        },
        "notice": {
            "type": "none",
            "text": ""
        },
        "metrics": {
            "views": 563895,
            "downloads": 87,
            "citations": 0
        },
        "authors": [
            {
                "name": "Javier Castillo",
                "organization": "SMC University, Switzerland, USPG Business School Universidad San Pablo de Guatemala",
                "country": ""
            }
        ],
        "supplementary_materials": []
    }
}