215 This study investigates effect of transformational leadership on strategic human resource management and firm success of Toyota’s dealer in Thailand. Following to the existing literature, transformational leadership is an origin of strategic human resource management that leads to firm success. Therefore, transformational leadership in the dimension of intellectual stimulation is important to create strategic human resource management for the success of firms. The sample of 400 Toyota’s dealer businesses in Thailand and statistics used are tested by ordinary least squared regression. Furthermore, response bias, validity and reliability were examined by researcher. These results reveal that intellectual stimulation has significant positive effect on strategic human resource management. Furthermore, intellectual stimulation and inspirational motivation still have has significant relate to firm success by themselves also. Then, strategic human resource management has significant positive effect on firm success respectively. Subsequently, managerial and theoretical contributions, and suggestions for further research are presented. https://jbrmr.com/details&cid=215 https://jbrmr.com/cdn/article_file/i-23_c-215.pdf Volume 10 Issue 2 23 2016-04-01 2016-04-25 no Transformational Leadership Strategic Human Resource Management Firm Success none 582674 80 0 Purit Pongpearchan Mahasarakham Business School Mahasarakham University