18 The retail sector in India is highly fragmented and organized retail is at a very nascent stage. As India is entering the global playground of retailing, it is facing critical problems of acquiring and retaining workforce. The industry is facing a severe shortage of talented professionals. With the advantages like penetration in rural India, retail sector provides the largest number of employment opportunities to the Indian youth. However, faced with high levels of stress and lack of proper career plan, many young professionals are leaving the industry. This study is done based on the model developed by Firth et al. which helps us to find the reasons that account for employee turnover. Multiple regression analysis has shown organizational stressors, job stress and commitment to have a stronger impact than job satisfaction towards intentions to quit. As retail industry continues to grow, employee retention is likely to remain a big challenge. https://jbrmr.com/details&cid=18 https://jbrmr.com/cdn/article_file/i-4_c-18.pdf Volume 05 Issue 1 4 2010-10-01 2012-02-24 no Retail intentions to quit attrition Firth et al none 580099 54 0 Rizwana Khatun Research scholar, Department of Business Administration, Aligarh Muslim University